It is always nice and comfortable to paint all day. But there are several other things that an artist needs to do. For instance, how to exhibit art for solo or group shows. Whether you are a professional or a hobbyist, staging an art exhibition is one of the most enriching experiences.
However, it can also become a challenge to put together everything in a consistent and meaningful manner. This is why when you are preparing for an art exhibition, it is important to have a plan.
First things first, you need to choose a theme for the exhibition. You can take advice from your fellow artists or plan it on your own. Selecting a suitable venue for the exhibition is the most important thing.
Team Majestic Art by Rajesh presents you a timeline to help you learn how to exhibit art for solo or group shows!
- Choosing a theme. The characteristic of a good art exhibition is an outstanding theme that unifies all the pieces together. Think through about the message that your exhibition will convey to the audience. Specific themes are always better. The most important thing is that you get inspired by your own theme. Always remember that your work sets you apart and make you more appealing. You should also consider giving a beguiling name to your exhibition. The name should hook the audience’s attention and explain the theme.
- Choose the most imposing work. The trick here is to pick out the best artworks for display. If you are staging a solo exhibition, make certain that you have a good number to highlight. Also, the theme of your exhibition should be in coordination too.
- Get in touch with fellow artists for submissions. If you are not willing to do a solo show, check whether the fellow artists are interested in a group show. Collaboration is one of the brilliant ways to showcase different artworks on the same platform. Make sure that the fellow artists display artworks around the theme. Staging an art exhibition with other artists will help you to split the cost of the art gallery and other promotional buzz.
- Working around different mediums. It is not mandatory to exhibit only paintings. Be open to asking for work from sculptors, visual artists and photographers as well. Different mediums will give a lively atmosphere to your exhibition and attract the audience as well. You can also collaborate with musicians to perform at your event.
The next significant thing that you need to work on is organizing the event. Holding an art exhibition requires a comprehensive amount of coordination.
- Set up a proper time and date. Plan at least 3-4 months in advance so that you have ample amount of time to prepare. If it works for you, then choose a date near the weekend. This way more people can visit your exhibition. Do not hold the exhibition on or around the holidays.
- Searching for a venue. The obvious options that come to our mind are art studios and galleries. You can also host the exhibitions at cafes, restaurants, churches, business areas, community centers or hotels. If it is your first exhibition and you want to get over those jitters, you can opt for more casual settings. The location should be well-lit and should hold all your artworks properly.
- Pricing the artwork. The goal of showcasing the artworks is selling. Price your artwork according to you and buyer. Here the consideration factors depend on artists to artists.
- Creating promotional stuff. For this, you need to have catalogs, ads, pamphlets, flyers and print posters. All this stuff should appropriately describe the nature of your artworks. If you have a high budget, you can also opt for a press release. You can post the ads in art schools, business areas or coffee shops. When it comes to getting the word out, social media comes handy. Post the exhibition ads on Facebook, Twitter, Instagram, Pinterest, etc.
Now that you have done all the pre-exhibition stuff, it is time to do carry out the exhibition in a successful way.
- Engagement with the public. When visitors start coming to the exhibition, stay there to answer their queries and describe your artwork. Engaging with the audience is the most exciting part as it will give you a platform to interact with new people. Build a relationship with the audience.
- Providing some light refreshments. You should provide a few snacks and beverages for the guests to enjoy. This is planned according to the gathering that you are expecting and the place where you have held the exhibition.
We hope we did justice in sharing this art business tip. We wish you good luck in the upcoming exhibitions.